24 November 2022
Last-Minute Black Friday Tactics For Your Online Store
You've just realised it's Black Friday tomorrow and don't want to miss out on leveraging the huge gains this holiday brings. Luckily, these promotions usually extend through the weekend till Cyber Monday. Here are some quick fixes you can apply right away!
1. Offer value
Not everyone can offer massive discounts like the corporations that dominate the market. This is where you might have to get creative. Other than a price reduction, look at other forms of value you can give your customers such as bundles, gifts or reward points. However, remember to keep your offers simple as no one likes to read through a bunch of fluff to understand how much they're saving. This is also a good chance to clear excess stock you may have laying around.
2. Make it easy for customers to find your deals
When customers are looking for Black Friday deals, they don’t want to have to search through your entire website to find them. So make it easy for them by creating a dedicated page for your deals and a banner on your home page to notify them. Don't forget to tag your Black Friday posts with “Black Friday” or “#BlackFriday” on social media. That way, customers can quickly and easily find what they’re looking for.
3. Start promoting
Your customers won't know about your Black Friday deals unless you start promoting them. Get started as soon as you can. Use all of your marketing channels, including social media, email and paid advertising. This will also give you a chance to see how effective the deals you offered are when the campaign is over.
4. Free Shipping/Delivery
Free shipping is one of the most popular Black Friday promotions. On a day where it's all about the discounts, additional charges at checkout might turn your customers away. Everyone loves getting their purchases delivered right to their doorstep, especially when they don’t have to pay extra for shipping. If you can’t offer free shipping on all orders, consider offering it on orders over a certain amount or for specific products.
5. Extending your offer duration
Who says these deals only need to last for a day? Look at extending your offer through to Cyber Monday and the end of the week. This way, you will have more time to market your deals and a bigger window for those who have missed out to come back and purchase your products. You may wish to consider having 'early' deals in the future as well.
These last-minute Black Friday and Cyber Monday tactics will get your store ready for the holiday rush. With these tips, you’ll be able to maximise your profit and make the most of this festive season. Feel free to contact us if you have any questions or need assistance in setting up your own promotions. We’re always happy to help our clients navigate the world of eCommerce and develop a successful online presence.