10 November 2022
5 E-commerce Tips for Small Businesses
As we move from brick-and-mortar stores to the online world in this digital age, customer buying habits are changing. Businesses need to understand how to make the most of these changes or they could find themselves struggling to keep up with the competition.
Here are some tips from us if you're looking to digitally transform your business and get started in e-commerce.
1. Develop Your Brand
In the new age of commerce, it is no longer enough to simply sell. With a saturated market, it is important to develop a brand to distinguish your business from the rest.
Aside from a shiny new logo and your brand colours, one of the first things you should do when setting up your small business for e-commerce is to create a professional email address. Avoid using personal email addresses (such as Gmail or Yahoo) for your business, as this can make your company seem less credible. To new customers, trust is of utmost importance.
2. Find a Platform To Grow With You
There are several great platforms out there to begin your e-commerce journey. However, not all of them share the same features. Be sure to do your due diligence and pick one that suits your needs. If you're looking to grow in the long term, you will need a platform that allows you to scale to reduce headaches down the line. If you're looking for a good place to start, ask us about Cart Alchemy.
This website is where you'll be promoting and selling your products or services online, so it’s important to invest in a good one. Make sure it is easy to navigate, looks professional, and contains accurate information about your products or services. Depending on your product or service, you will also want to be able to host high-quality images and videos to give your customers a better idea of what they're getting.
3. Use Secure Payment Methods
When selling products or services online, you will need to use secure payment methods in order to protect yourself and your customers from fraud. The most common payment methods used for e-commerce are credit cards and PayPal. Would you trust your own website with your credit card information? Helping your customers feel secure will go a long way.
Make sure you choose a reputable payment processor that offers good security features such as encryption. Some companies offer a wide range of payment modes to increase convenience for their buyers, reducing friction and encouraging sales.
4. Invest in SEO
Search engine optimisation (SEO) is the process of optimising your website for Google search with the goal of earning higher search engine rankings and getting more organic traffic. While it takes some time and effort to get results, investing in SEO can be extremely beneficial for small businesses looking to grow their online presence.
However, we understand that some of these tools available are not the most cost-friendly. Fret not, we're here to help. A simple way to boost your SEO organically would be to start a blog on your niche. Depending on your product, you could also leverage social media platforms by providing updates or sharing content you've made about it.
5. Offer Good Customer Support
It’s easy to overlook offering good customer service when selling products or services online, as you don't see your customers face-to-face. But this can help to build customer loyalty and repeat business. Respond quickly to customer inquiries, offer helpful advice, and resolve any problems that may arise in a timely and professional manner. This will also lead to positive word-of-mouth from your customers to anyone they meet.
There you have it! If you’re a small business owner who is looking to get started in e-commerce, these tips should help you hit the ground running. Keep these five tips in mind as you develop your own eCommerce strategy and if you have any questions feel free to reach out for assistance.
If you're looking for an eCommerce solution that makes setting up your own online store easy, try CartAlchemy™ for free today.